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When you’re selling a product or service (no matter how brilliant it is), the benefits of said product or service will only take you so far. Without great business branding to support you, that plateau is inevitable. When it’s happening to you, you’ll start to notice things like:
Whether you’re currently experiencing these things, or you’d like to avoid them happening in the future. Let’s work through some ways you can design your brand on a budget.
This, my friends is THE ultimate guide for establishing a s$%t hot brand. The Essential Branding Workbook > was created by us, for you. It’s kinda like walking hand-in-hand with a highly experienced and accomplished brand designer, while you make all the critical decisions which lay the foundation for your brand.
Without the price tag.
With a cuppa and slippers.
Basically you’ll be guided through, establishing your target audience, creating your mission statement, defining your purpose, and much more.
A moodboard is a collection of all the elements that make up your brand identity. It should include the images, fonts, colours and words which appeal to your dream client.
It may be that you can re-fresh or make some tweaks to your existing moodboard OR it might be time for a complete overhaul. How little or much you’ll need to do depends entirely on how well your brand is connecting you with the right people.
If you’re ready to get started but would like a little guidance, check out this helpful blog which shows you how to moodboard like a boss >
Now all the advice contained in this blog should come with a little disclaimer: I am, in fact, a brand designer.
So of course I wholeheartedly believe in the value of investing in your brand.
I am also a realist however, and a business owner, so I know that spending thousands of dollars on your branding is not an option for many small businesses. For this reason, let’s talk through your options (in order of most expensive to least) for creating your brand.
At the end of this process, you should have (at a minimum):
This brand kit will help you combine all those precious elements which make up your business brand. You’ll have pages for layouts for your logo, fonts, colour palette and brand moodboard. All of which you’ll be able to easily share with anyone who has anything to do with your brand. From employees to copywriters, and everyone in between.
Don’t worry, you won’t hear from us too often, we know how to play it cool. We only send the best, most helpful tips and tricks and will give you a heads up when our goodies are on sale.